Presenters:
• Paul Smith, Manager, Demand Side Management, SourceGas. Rather than go it alone, SourceGas, a private natural gas utility, partnered with two other private natural gas utilities serving Colorado - Atmos Energy and Colorado Natural Gas - to launch the "Excess is out" marketing campaign that jointly promotes the value of energy efficiency and offers rebates up to $1,000 for space and water heating, and insulation. Learn how the 3 utilities jointly promote and administer the "reduce and rebate" portion of this program, and explore how this approach contrasts with how SourceGas handles its rebate programs in the other states it serves - Nebraska, Wyoming and Arkansas.
• Jeff Rice, Utilities Energy Efficiency Manager, City of Utilities. City of Aspen (Colo.) Utilities, a public electric and water utility, serves the doughnut hole within its electric cooperative utility neighbor, Holy Cross Electric. Together, they joined with the Community Office for Resource Efficiency), a non-profit agency, to cross-promote each other's rebate programs to all Roaring Fork Valley residents. Learn how they integrated their rebate offerings for heating, insulation and appliances while maintaining separate, distinct program identities.
•
Bruce Matulich, Executive Director, Electric & Gas Industries Association.
EGIA, a non-profit organization,
currently administers rebate programs for gas,
electric, and water utilities nationwide, including:
People Gas in Illinois, Roseville Electric and the
Metropolitan Water District in California, and the
"Excess is Out" program in Colorado. Discover
industry best practices in rebate program
administration, including:
- Innovative program designs that increase customer
participation and lower administrative cost
- Leading program marketing and channel partner
outreach activities
- Advanced rebate processing techniques, such as
online application tips that boost program results
- Call center and customer care methods that
enhance customer perception of utility service
quality
- Secure database management and online program
reporting that provides real-time program
performance statistics
- Rebate funds management techniques that assure
you get the most out of your rebate program
Moderator: Ed Thomas, Director,
UtilityExchange.org
